Research
It is inevitable that firms wanting to approach a consumer or other business sector will need to commission an external research company to ensure they are approaching their marketing strategy correctly without wasting resources. This may be to carry out a full research campaign or simply assist in understanding and interpreting the findings of research undertaken in-house.
When commissioning a research project, business needs and objectives must be identified. The following are a few questions that help firms thinking about commissioning research and need to be documented in a brief to be able to work with an external research company:
- What is the key issue that needs to be investigated?
- What is the objective or outcome that the firm hopes to achieve through investigating the issue?
- How will the results of the research be used?
- Is there any previous knowledge?
- Has any similar research been conducted previously that may help in planning this research? If so, this will allow for comparisons of results and trend analyses to be established.
- What is the required coverage?
- Is there any specific category of client that needs to be included in the research?
- What will be the cost of the research?
Through our subsidiary company ValuableResearch we can help manage your research requirements, with services across the board we can cater for every size of campaign from simple on-line surveys sent to thousands of recipients through to one to one meetings with CEOs.
If you would like to know more, please give us a call.